Postgraduate diploma in arts & cultural enterprise management

Are you seeking to develop or enhance your entrepreneurial skills in the creative industries?

Are you looking for a dynamic new career path

Do you wish to add value to the Caribbean creative economy?

ACEM offers you a solid platform for developing the required professionalism and management techniques critical to success!

Programme Summary
ACEM is a trans-disciplinary programme that equips graduates with the entrepreneurial skills for the development and management of the artistic and cultural resources of the region. The programme is open to graduates in the humanities, social sciences or other related fields, as well as to managers of arts and cultural enterprises in the public and private sectors.

The course of study runs over a period of one intensive mid-year session (May - August) of four weeks each, followed by nine months of independent study.

Entry Requirements
Candidates must normally have

1. A first degree from an approved university; OR
2. Academic qualifications decided by the university to be equivalent to a first degree; OR
3. Persons without the above qualifications but who may have experience in the field of study, along with their referee reports and academic records may be recommended for admission based on the results of an interview and qualifying courses (Economics of Culture & Festival Management).

NB persons without a background in the arts will be required to take one practical course in the arts during the programme.

Structure / Course of Study
The programme comprises five (6) courses and a practicum. Each course will involve theory and workshops. Courses share the common themes of Caribbean identity, creativity / entrepreneurship and the global context.

Method of delivery
The programme will be delivered via lectures, workshops and practical field-work. Students will have the option of doing the independent study within or outside of their home-territory.

Sessions I to IV will be held from May – August, Year I. During the academic year students will be required to complete their practicum which involves independent study of an actual project in the business of arts and culture. The programme culminates IN May Year II with students’ presentations and submission of the practicum.

Outcomes
On conclusion of the programme the successful graduate should be able to:

1. Manage artistic talent;
2. Manage an arts, culture or media institution.
3. Organize and produce artistic and cultural events;
4. Determine the feasibility of cultural industry projects or enterprises
5. Develop business, marketing and strategic plans for cultural project or business;

YEAR ONE (thirteen weeks)
Days: Mondays/ Wednesdays / Fridays
Time: 9:00am - 12:00 noon / 1:00pm - 4:00pm
Orientation week (compulsory): Life skills workshops, registration and practicum presentations

Session I: (four weeks)
ARTS 6101
Arts, Culture and Society
This foundational course introduces the student to the theory and practice of the arts and cultural enterprise management. The goal is to examine the interplay between the arts, Caribbean cultural identity and cultural enterprises. (2 credits)

ARTS 6106
Policy and Development in Arts and Culture
This course is aimed at giving students comprehensive knowledge base of the theoretical, technical, and conceptual inputs required to develop and evaluate policies for the arts and cultural industries. Particular emphasis will be placed on the emerging convergence between issues of trade, industry. law, urban development and education on the realm cultural policy. (3 credits)


Session II: (four weeks)
ARTS 6102
Business Strategies for the Arts
This course presents an integrated approach to strategic management theory and its application to arts and cultural organisations, including indigenous and entrepreneurial management of the arts. (3 credits)


ARTS 6103
Funding & Financial Management in the Arts:
This course will focus on the analytical and decision making processes involved in the financial management of arts and cultural industries. It will address issues related to the acquisition of financial resources and the effective management of these resources. (3 credits)


Session III: (four weeks)
ARTS 6104
Marketing and Promotion in the Arts
Developing the capacity to successfully market products and services is a key component in a more strategic approach to the development of the cultural industries sector. This course is designed to give participants a better understanding of the linkages between marketing, promotion and enterprise growth through an appreciation of marketing research, design and planning. (3 credits)

ARTS 6105
Arts and Cultural Enterprise Management
(Practicum)
The principal aim of the practicum is to develop project management and strategic planning skills which are considered critical for organizational and enterprise development. These skills are applicable to one-time events or projects as well as on-going concerns and businesses. Students are required to develop a report entailing one of the following:
1.    A feasibility study of a new enterprise or business venture;
2.    A business plan of a new or established enterprise;
3.    A strategic plan of a particular sector of the cultural industries;
4.    A marketing plan for a particular enterprise, product or service;
5.    A policy framework for a particular enterprise, sector or industry.

ARTS 6107
Creative Industries and Media
This course is aimed at providing students with both theoretical and practical knowledge of the synergies between new media technologies and the cultural industry both in terms of its marketing and development. At the end of the course, students will be expected to produce an interactive media project as part of their final assessment. This course will be scheduled on Saturdays throughout three sessions. (3 credits)


Beneficiaries
The cultural sector impacts upon the lives of all in the region. The programme will bring direct benefit to:

1.    Managers and workers in the fields of culture and the arts;
2.    Artists, who far too often are forced to function in the dual roles of creator and manager;
3.    Graduates who may be more interested in creating rather than finding a job;
4.    Cultural enterprises in search of good managers

Career opportunities in arts management
The following agencies should be interested in the services of a graduate of this programme (as an Arts Administrator):

• Departments of Culture, Trade, Intellectual Property, etc.
• Tourism Sector
• Hotels and the Hospitality Sector
• Calypso Tents and Carnival Bands, Steel bands and Music Bands, Museums and Art Galleries, Theatres and Theatre Companies
• Technical Production
• Sound Light and Stage Management
• Festival Organizations, Music and Record Producers, Heritage Sites and Organizations
• Craft Producers, Arts Organizations
• Book Publishers
• Film Producers/Distributors
• Event Promoters, Impressarios, Talent Agents

APPLY online – It’s easy!
Go to http://www.sta.uwi.edu
Under “Prospective Students” click “Postgrad”
Click “How to apply”

for further information please contact:

Programme co-ordinator:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

department of creative    
& festival arts
Tel: 1 (868) 662-2002 ext: 3793 or 3622
tel/fax: 1 (868) 663-2222 e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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